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Pakistan to become call centre activity hub

 
January 27, 2005. The News

By a correspondent

 

http://www.jang.com.pk/thenews/jan2005-daily/27-01-2005/business/b14.htm

 

KARACHI: Pakistan has captured the attention of global players in need of outsourcing call centres because of the upcoming conference titled "Call Centres - Investment Opportunities" to be held here on January 29 and 30.

This was stated by Abdullah Butt, President of newly launched Association of Call Centre Operators on Wednesday while talking to The News.The conference is being organised jointly by Eveready Communications of Pakistan and Rakesh Gupta, Chief Executive of Astra Netcom of India.

According to details, Astra Netcom operates a 1,200-seat call centre in India and its Chairman Rakesh Gupta was instrumental in promoting the Indian initiative in call centres in Europe and North America.

Because of newly announced Indian tax measures for call centres, high employee turnover and escalating operating costs, etc, Gupta is now focusing on Pakistan where he is exploring opportunities to set up a 1,000-seat call centre together with local partners.

Not only that, he is also actively considering routing substantial call centre business to Pakistan, primarily because of the opportunities available here like lower operating costs and availability of required infrastructure.

Over 15 delegates from North America, Europe and India have already sent their confirmations to the conference organisers. These include Teleopti of Sweden, which is a call centre workforce management systems provider.

CEO Teleopti Neil Biltz will tell the conference audience about the issues relating with managing time and human resource in call centres. Another delegate is the Chairman of 3D Networks Australia, Barry Southern, with call centre outsourcing from India in excess of $150m and growing. The company has presence in 17 countries in the areas of customer relations management and networking.

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